Promotional SMS for Food & Beverage Business

Promotional SMS for Food & Beverage Business (Case Study)

Promotional SMS services with nusasms.com can help optimize the communication of a food and beverage product brand with consumers, both those who are already loyal customers, and to reach more new consumers.

Challenge: Promoting Brand (Promotional SMS)

A soft drink company has just launched a soft drink brand to the market. This company was previously known as a beverage manufacturer with a target of middle to lower consumers. With this new brand, they hope to be accepted by consumers from the upper middle class.

The marketing campaign planned by this company will last for 6 months, using many marketing platforms, including print media, electronic media, social media, and also mobile using SMS services.

Solution: SMS Blast Service

The company then sends SMS regularly about the existence of this new drink brand. Among other things, the message conveyed was a reminder of a promotional event being held in the city center, as well as to create a stir with the launch of a product brand as well as holding a concert for a band that was currently popular.