LBA SMS
Sistem layanan broadcasting advertising menggunakan channel media mobile seperti SMS dan MMS dengan memanfaatkan informasi lokasi target penerima SMS pada waktu tertentu. Layanan ini menerapkan konsep Push SMS dengan konteks area/lokasi yang telah ditentukan oleh pengguna layanan tersebut.
Layanan LBA bekerja dengan memanfaatkan Cell ID dari tiap-tiap lokasi untuk kemudian mengenali nomer ponsel yang ada di lokasi tersebut. Nomor-nomor telepon yang terpantau inilah yang menjadi target penerima SMS LBA.
Therefore, information will be received if the potential customer is in a relevant area/location or not far from the product from the LBA service user. So that the desired target consumers are more targeted in a geographical context.
MANFAAT BAGI PENGIKLAN
MANFAAT BAGI PELANGGAN
More Measurable
The target of the advertising SMS that is sent can be more measurable because it is based on the location of the customer's presence.
Broad Segmentation
Advertiser segmentation is not limited to corporate customers, but personal advertisers or SME.
New Segment
LBA SMS delivery can create a new business segment, namely the mobile business.
Segmented According to Subscriber's Profile
SMS information , whether it is advertising or promotional, that are sent to customers has been segmented according to subscriber profiles and is not spamming info, so that information that reaches customers is expected to be useful..
The Amount of Ads are Limited
With the ability of the Location Based Advertising system, the number of advertising SMS received by the customer per day will be limited. In addition, the system will also ensure that the same ad will not be sent repeatedly..
Benefits for Advertisers
More Measurable
The target of the advertising SMS that is sent can be more measurable because it is based on the location of the customer's presence.
Broad Segmentation
Advertiser segmentation is not limited to corporate customers, but personal advertisers or SME.
New Segment
LBA SMS delivery can create a new business segment, namely the mobile business.
Benefits for Advertisers
Segmented According to Subscriber's Profile
SMS information , whether it is advertising or promotional, that are sent to customers has been segmented according to subscriber profiles and is not spamming info, so that information that reaches customers is expected to be useful..
The Amount of Ads are Limited
With the ability of the Location Based Advertising system, the number of advertising SMS received by the customer per day will be limited. In addition, the system will also ensure that the same ad will not be sent repeatedly..
FAQ of LBA
How to order LBA SMS?
Contact our Sales Team at the number: +62-21-80683045.
Is there a statistical report on delivery success available?
We will send an SMS report within 7-14 working days after the campaign ends in a PDF FILE format provided by the relevant operator.
Is it possible to order LBA for multiple operators at once?
You can order LBA for multiple operators at once, it's just that each operator has a different minimum order requirement.
- Telkomsel >= 2,500 SMS per location point.
- XL >= 2,500 SMS per location point.
- Indosat >= 2,500 SMS per location point.
Thus, if you want to order 3 operators at once, a minimum of 7,500 SMS for the same location. Operators can make changes to prices and conditions at any time.
Is there a list of locations covered by this LBA service?
Each operator periodically issues a list of locations covered by LBA services. For a list of current locations you can download:
The location I want is not listed. What do I have to do?
We can help register your desired location, free of charge. The process of registering a new LBA location by the operator generally takes a maximum of 10 working days.
Is there a provision for SMS delivery hours, in relation to time?
The time or time for sending LBA SMS is determined entirely by the advertiser, with a time range of 09.00-21.00, local time. If you want to send an LBA SMS outside these hours, please contact us first.
Are undelivered SMS charged?
Unsent SMS is free of charge.
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