Is Using WhatsApp Broadcast Feature Effective for Business?
With WhatsApp Business, businesses can improve the quality of their services and interactions with consumers. When you want to offer a new product or provide promo information, the broadcast feature can be used to increase sales figures. However, for some types of businesses (especially those with a very large number of subscribers), sometimes this broadcast feature has limitations that can hamper service. The following are the limitations of the Broadcast feature of WhatsApp.
1. Number of Recipients
The number of message recipients that can be sent messages simultaneously is ONLY 256 contacts.
2. Message Sent
Message recipients can receive your message ONLY IF they have saved your contacts.
3. Pause Time
WhatsApp will enforce a time lag between sending messages. It is possible that the recipient of the new message will receive the message at a later date.
Then, what is the solution?
The solution is to use WhatsApp Blast. This third-party application can overcome the limitations of using the broadcast feature of WhatsApp.
1. Number of Message Recipients Is Not Limited
Even so, sending messages must still pay attention to the applicable provisions so that they are not blocked.
2. No Need to Save Number
Messages that you send can be sent immediately even though the two parties, the sender and recipient of the message, do not store each other's numbers.
3. Messages will be received on the same day
The time lag between sending messages can be adjusted as needed. That way, messages can be sent on the same day.
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